Thanks for playing! All endings / achievements can be reached as follows:

To reach Marta's Ending, have an even balance of sweet and salty snacks in your pockets, or items that are a mix of sweet-n-salty - salted pumpkin bread counts towards this!

To reach Phillips's ending, have a majority of salty/savory snacks in your pockets. If you think you have too many sweets, you can get rid of some by offering them to the trick-or-treating kids.

To reach Tammy's ending, have a majority of sweet snacks in your pockets.

To reach the Woodwose's ending, take long enough while navigating the woods that you reach the clearing AFTER sunset.

To get the Back on the Road achievement, ask Erin in the Pumpmart to fix your truck.

To get the Trick or Treat achievement, make sure to buy a pumpkin so that you have a reason to bump into the trick-or-treating kids; then offer to go back to the PumpMart to buy more candy. When you return, choose one feature for the pumpkin carving suggested by each of them!

To get the Reminisce achievement, arrive early enough to the woods and/or get lost enough to have to see all of Jo's introspection thoughts as you wander.

To get through the woods, always follow the blue thistle!

Guide to which snacks counts as what:

Sweet snacks (Tammy): pumpkin whoopie pie, fizzing licorice, pumpkin pops (this one counts as +4 sweets -  a value pack!), whippy bits, candy apple crisps

Savory snacks (Phillips): cool ranch skins, lemon-lime salted ghosts, sizzlin' sunflower seedlets, white cheddar ghouly worms

Sweet-and-salty (Marta) snacks: salted pumpkin bread (i.e., choose to salt your pumpkin bread during the first scene), candy corn-nuts, salted maple peanuts, deep woods trail mix